xD I'm really glad you do! I am an Italian studying in Canada,and even there,I see the Italian language everywhere! I feel like people think it sounds cool,however,nobody knows the meaning of the words they are using ;w; For example,Starbucks uses a lot of Italian words for its products,but really,they don't realize that some words are totally out of place (or mispelled) >_< For us Italians this could be a bit annoying,because our language is being abused in a way,but at the same time we're happy that foreigners think it's cool!
Yes, a lot of people miss-use the language, and even myself (with my limited understanding of it) find it terribly annoying. Though I can assure you most people like it as a language. It is actually my favourite, I hope to learn it properly one day.